Brand design for dance school

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Website ScreenshotFlexStyle is a fitness studio which has a strong focus on dance. The company also offers event planning and dispatches fitness instructors. We were in charge of designing their brand image, from creating a logo to building a website. The design theme behind the development was found in the keywords “beauty”, “health”, “healing” and “impressive”. We worked closely with the president of the company to clarify the important points of the website.

One of the most important aspects of the site was to focus on each of the individual instructors registered at their studios, showing their profiles. Users can login to the website and update their personal information which is used to receive promotion or latest information about the school. Studio Blog, Weekly Lesson Schedules and News can be updated by school administrators. This website provides both excellent functionality and usability.

Print DesignBased on our advise, the client has been putting a lot of tenacious effort into online marketing since 2009 when the first school was opened. Now in 2014, over 500 students are practicing variety of dance categories. Their second school has just opened in April. TMCreation has been responsible for all the design materials the school needs from members cards to logos for dance events and teams which are also printed on T-Shirts and worn by all the students.

Customer’s Testimonial

Although it was by chance to encounter Toshi of TMCreation, he has become a trustworthy creative partner. We have developed friendship through working on different projects together as well. Toshi works closely with us and gives us lots of marketing advise. One of the big reason I like Toshi’s work is because colors he chooses are beautiful. We like his work very much. Together with him as always I believe that we can create more contents that have full of interesting ideas.
Kaneko (Director of FlexStyle)

About Author & Designer

TMCreation is a design studio run by Toshihiro Maruyama specializing in creating corporate identities. Toshihiro focuses on the visualization of conceptual ideas and is also a front-end web designer & developer with a background in sales and marketing. Currently he lives in the Gold Coast QLD in Australia and successfully works with clients both in Japan and Australia.

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