Corporate Design Renewal

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CI design

Our client asked us to help with renewing their corporate identity and its related materials, which were a logo mark, business card, brochure and website. The project had to cover a wide range of design fields, so we stayed in the client’s office for about 3 months to complete entire project.

The client wanted to express the company’s attitude that all the employees are trying to provide the best solutions for their customer while bringing out 100% of each employee’s potential. To express this concept, the president of the company suggested we use the idea of an athlete to describe the employees and on top of that, he wanted something funny. We expressed the concept in a design incorporating a couple of athletes who have unique and distinctive appearances, such as a man in a business suit, with long hair, or mage (Japanese samurai hair style).

About Author & Designer

TMCreation is a design studio run by Toshihiro Maruyama specializing in creating corporate identities. Toshihiro focuses on the visualization of conceptual ideas and is also a front-end web designer & developer with a background in sales and marketing. Currently he lives in the Gold Coast QLD in Australia and successfully works with clients both in Japan and Australia.

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