Simple is the best!
Designing a logo is never just about creating a single graphic. It is about shaping an identity that can live comfortably in many settings. Tokyo is often an example I carry in my mind when I design, with its balance of water, greenery and architecture. For me it symbolises harmony between nature and civilisation, and it reminds me of what a good logo should do. A logo brings clarity and balance, even when surrounded by many other elements.
One of the most important principles in my work is considering how the logo will appear in the real world. A logo almost never lives alone. It is placed on business cards, brochures, websites, uniforms, digital screens and physical products. It needs to work beside photographs, illustrations, charts and coloured backgrounds. Sometimes it must be printed as a small badge or embroidered on fabric. Sometimes it appears at large scale on signage. Because the logo is always seen together with something else, simplicity becomes a powerful tool.
People often worry that a simple logo will look plain, especially when it uses only one or two colours. In practice, simplicity is what allows the logo to support the main content rather than competing with it. A logo represents the company, but it should not overpower everything around it. In marketing and communication, the service or message should always come forward before the logo. When a logo is clean, iconic and easy to recognise, it reflects confidence. It shows that the brand does not need decoration to express who they are.
For this reason, I often aim for a design that could be drawn in one continuous line. Of course, not every style suits this, but thinking in this manner helps achieve clarity. A logo that can be reduced in such a way usually performs well across many media formats. It retains its character even when scaled down or reproduced in black and white.
My approach also comes from my own story as a designer. People sometimes ask why the symbol for TMCreation is a coloured pencil. Before I became a designer, painting was my escape and my dream. I never imagined it could lead to a real career. Drawing for myself felt free and creative, but creating for clients brought a new sense of responsibility. I learned that design in a professional setting is not about expressing only my vision. It is about listening, translating ideas and creating something that brings satisfaction to others. When a client smiles at the final result, that moment still gives me genuine happiness.
Logo design is both art and problem solving. It requires imagination, clarity and the ability to think far beyond a single canvas. These thoughts represent a part of my creative process, and I hope they offer insight into how I approach each project, no matter the style or industry.
If you would like to explore ideas for your own brand identity, I am always happy to discuss possibilities.
